Culture. Monocle Magazine

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    Anyone picked up a copy of thon monocle mag? It's really rather nice.

    http://www.monoclemagazine.com/
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    I've seen it on the news stands, but at 8 quid a pop I haven't been tempted enough yet - and I have the latest CR and Wallpaper to go through - if I buy another mag of that ilk my FHM journo housemate is likely to knife me in my sleep!
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    It's by the guy that started wallpaper isn't it? I was never keen on Wp myself - this seems to have a much better spread of content.

    I think it's only a fiver as well, which isn't that bad.
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    I already get about 10 magazines a month. I'm trying to not add anymore to the list. Is it actually any good?
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    I get Wallpaper*, I like it.

    I've not looked at Monocle really, but I do want a Porter Overnight Bag.

    As Shunk says: anyone had a read, yet?

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    I've read most of issue 4 and I think it's great.
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    Funny this thread.

    I guess not long after this I started buying both, but about a year ago ditched Wallpaper* as it was too full of crap, and maybe it's just me getting older but for the last couple of years I've found Monocle covers stuff I'm interested in much more comprehensively.

    Business, travel, economics, design and with a real world perspective.

    They've also recently started Monocle 24, an online radio station that plays a mix of world music and various shows 24 hours a day. There's a design show, food show, business news, 'The Urbanist' (built environment) etc. and it's actually really well done. It's eclectic enough that I find it really interesting and as you'd expect from Monocle it's really polished.

    Nice touch is having three 'breakfast shows' a day, one for Europe (morning), one for the US (afternoon) and one for the far-east (evening).

    They've got an iPhone app that allows you to stream/save for offline listening/etc the show, as well as having access to their city guides and an article a day. It's £4.99 but well worth it IMO.

    It's interesting to see a magazine taking advantage of 'technology' without resorting to just producing a digital version of a paper magazine.

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    Jordan, do you feel like you're the target reader for Monocle? It seems aimed at mature, sophisticated, well-travelled businessmen. Don't get me wrong, I'm not saying you shouldn't be reading it, I'm just curious as to whether you feel you fit into the world-view of Monocle? I've been a subscriber for the last few years, but I still feel like I'm reading a "grown ups" magazine if you know what I mean?
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    I know what you mean mate, but I think there are different ways of reading it.

    While there's a definite businessy tone to it, I've always thought it quite open minded. There's always a creative angle (often spending a lot of time looking at some artisan chair manufacturer in Austria or a paper mill in Japan) and I enjoy the business news side of things (I spend more of my time reading the Economist than I do Creative Review).

    I think it plays to an interesting niche similar to Mr Porter. While there's a lot of the blue double-breasted blazer brigade, it's also fun and contemporary. I quite enjoy the contrast/contradiction.

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    I still enjoy it, but now I've moved to London I know the guy who does the travel stuff, and that definitely highlights how much of a 'utopian' lifestyle mag it is (similar to Mr Porter, Fantastic Man, design hotels et al), in that it presents a very attractive, but ultimately untennable llifestyle.

    I doubt there is such thing as a true 'monocle man', much like there's no-one who wears what you see on the catwalk, it's all about taking what you like from the whole, and fitting it with your 'real' life.

    That's what I think.
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    One of the few magazine I read cover to cover.

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